What healthcare brands must do now to stay relevant tomorrow.

Healthcare brands have long relied on purpose or product to build their reputations. But in today’s expectation-driven world, that’s no longer enough. With rising demands for transparency, emotional connection, and brand consistency, the old rules no longer apply.

Join FutureBrand and Axel Löber, Chief Communications Officer at Merck KGaA, for a live discussion on how leading healthcare brands can move beyond legacy strategies - adopting new models for brand growth inspired by top performers across industries.

We’ll unpack insights from Healthcare 2025, FutureBrand’s latest global report, and explore how Merck’s bold brand transformation has redefined what it means to lead in a disrupted sector.